The eponymous brand was conceived by Algerian born Ilyes Ouali in 2016. Initially inspired by Ilyes mother's wardrobe, Ilyes now designs pieces that reflect the contemporary vision of the brand without ever transcending from its original values and inspiration. 


Ilyes Ouali offers women essential wardrobe staples with a unique twist characterised by embroidery with cord

 – a collection of feminine statement evening pieces that are special enough to effortlessly standout, whilst also being a lifetime investment.