The eponymous ILYES OUALI was conceived by Algerian designer Ilyes Ouali in 2016 and was born out of Ilyes’s moms closet from the 70s

The brand offers contemporary and glamorous styles - a collection of statement evening pieces that are special enough to effortlessly standout, whilst also being a lifetime investment. ILYES OUALI customer is an independent, successful women that holds strong social and family values

Diversity, inclusivity and sustainability are the heart of ILYES OUALI. The brand will initially focus on eveningwear; however, the goal is to build a lifestyle brand and to diversify into other product areas.

ILYES OUALI founded the brand with the support of his family that take a big part in sourcing and producing every collection. Ilyes’s mom runs the embroidery studio in Algeria that makes every custom order and the embellishments of every sample. On the other hand, his sister is in charge of sourcing fabrics and embellishments as well as production units around the world, she travels to our factories to check quality and make sure that it is made in an ethical condition by women by artisanal women.

ILYES OUALI has a very important message to empower women and provides ethical and respectful work environment.